Freelance PPC specialist for agencies and ambitious brands
I plan, launch and optimise high‑spend PPC and programmatic campaigns that reduce wasted spend, cut CPCs and drive profitable growth across search, social and display.
Trusted by leading agencies and in‑house teams to manage six‑figure budgets in competitive markets.
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I’m a freelance PPC specialist based in London with extensive experience working inside leading agencies and directly with brands.
Over the past 6 years I’ve:
Planned and managed seven‑figure budgets across search, social and programmatic
Run complex, time‑sensitive campaigns (E.g. university clearing, Black Friday Campaigns for Ecommerce)
Helped clients understand their performance data and make confident decisions
I’m hands‑on in the platforms but always focused on what the numbers mean for your commercial goals.
PPC services tailored to your goals
PPC Account Audit & Strategy
Get a clear, actionable view of what’s working, what’s wasting budget and where the biggest opportunities are
Deep dive into campaigns, keywords, audiences and tracking
Clear prioritised recommendations for quick wins and strategic fixes
Ideal before scaling spend or handing your account to internal stakeholders
Ongoing PPC Management
I take ownership of day‑to‑day performance so you can focus on wider strategy.
Ongoing PPC Management & Optimisation
Campaign build, restructuring and optimisation
Continuous testing (ads, audiences, bidding, landing pages)Bullet List 3
Transparent reporting that ties metrics back to business goals
Available for both direct clients and white‑label agency support
Short‑Term & Emergency Support for Agencies
When you’re up against capacity, I step in as a reliable senior specialist.
Holiday and parental‑leave cover
high‑pressure season/moments support
Media planning & Campaign launches
Visual Identity Creation
I offer comprehensive solutions including Content creation, Lead management services, and visual narratives to effectively communicate your brand’s core message.
Strategic Media Buying
I optimize advertising spends across multiple channels for maximum reach and impact, utilizing strategic media buying and insightful planning.
Testimonials
BrainLabs
“An immediate impact and a guiding hand on the account.”
“Since joining the account Dante made an immediate impact, picking up internal processes and the client’s goals very quickly. His understanding of DV360 & CM360 meant tasks were completed quickly and efficiently – from trafficking requests to optimisations and performance analysis.
His strategic insights on how we could shape future activity have been insightful and a guiding hand on the account. It’s been an absolute pleasure to have Dante on the team.”
— Account Lead, Brainlabs
Hunterlodge Advertising
“Singled out by the client as a star.”
“Dante, I wanted to congratulate you for being singled out by the client as a star. Her praise was well deserved and you worked incredibly hard for them. When a client singles someone out for praise, it should be echoed internally.”
— Director, Hunterlodge Advertising
Havas People
“One of the best PPC specialists I’ve met in almost 20 years.”
“Dante is dedicated, hardworking and extremely accurate. He’s adept at demystifying complex technical information and explaining how metrics combine to create meaningful insights and strategy.
He’s no stranger to some of the most difficult, fast‑moving PPC campaigns, including six‑figure university clearing campaigns. I’ve worked in this industry for almost 20 years and have only met a couple of people as good as he is – he’d be one of the first people I’d call if I needed help with PPC.”
— Senior Biddable Manager, Havas People
Clients I've worked with:
FAQs
Find Answers to Your Frequently Asked Questions About Our Services
What makes PPCADS different from other advertising agencies?
I understand that every business is unique, and so is its journey to success. Unlike larger agencies with a one-size-fits-all approach, I offer a boutique-style service. You’ll work directly with an experienced specialists who understands your business and craft, building out a customized strategy tailored to your specific needs. I see my clients as partners, not just accounts. By building long-term relationships, I ensure our strategies align with your evolving goals and vision.
How do you measure the success of your advertising campaigns?
I measure the success of our advertising campaigns by focusing on key performance indicators (KPIs) that align with your business goals. Success looks different for every business. Whether your goal is to increase website traffic, generate leads, drive e-commerce sales, or boost brand awareness, I'll identify and track the KPIs that matter most to you.
Can PPCADS handle both local and international advertising campaigns?
Absolutely! I have extensive experience managing successful PPC campaigns at both the local and global levels. Whether you're targeting a specific city or launching your brand in international markets, I have the expertise and tools to deliver outstanding results.
What is the process of working with PPCADS?
My process begins with a comprehensive consultation to understand your business and objectives. This is followed by strategic planning, creative execution, campaign launch, and ongoing management with regular reporting and adjustments.
Does PPCADS specialize in any particular industry or type of client
At PPCADS, we specialize in crafting high-performing campaigns for a variety of industries and client types, with a focus on two key areas: lead generation and eCommerce advertising.
What are the typical costs associated with your services
Costs vary depending on the scope and scale of your project. We begin with a detailed consultation to evaluate your needs and budget, and then provide a customized proposal that aligns with your financial and marketing objectives.